The story began at Ghudfah, a house that believed a abaya is never just something you wear, but a refined expression of a woman’s presence as she moves between the many roles of her day. There, among delicate fabrics and threads stitched with intention, a new idea quietly emerged… an idea searching for a simpler language, a calmer tone, and a presence closer to everyday life.
As time passed, this idea grew. We realized that a woman often has moments where she does not need a statement piece, she needs something that stays with her gently: for a quick errand, a passing meeting, a long workday, or a journey she prepares her heart for first before her suitcase. And from that understanding, Ghunnah began to take shape… a name as light as breath, carrying a sense of stillness.
From this clarity came the designs. Abayas with clean, honest lines, born from a single thought: that a woman should feel at ease the moment she wears them. That she should move freely without asking permission from the fabric, and see her own style reflected back without noise or exaggeration. We chose fabrics that drape softly, resist wrinkles, and adapt beautifully to the surrounding climate. And we refined the details that often go unnoticed at first glance… hidden pockets, quiet linings, a scarf that stays in place, and shoulders that hold their shape with quiet confidence.
Gradually, Ghunnah became more than a brand, it became a companion to a full day. It walks with you into your office, lightens your travel, and softens into your calmer hours. A piece that mirrors your balance… and your constant desire to appear elegant without effort.
Ghunnah /ghun-na/ is an authentic Arabic word, beautiful in both its pronunciation and its meaning. It is a soft, prolonged sound that comes from the nasal passage, appearing in certain letters during recitation and speech, such as the letters mīm and nūn.
And this is Ghunnah, the continuation of a story, a companion to the woman who believes that true beauty begins in serenity. Ghunnah was never created to replace Ghudfah, but to complete the narrative from a different angle.
